Brace's Culture

Brace's Bakery Limited is in its 4th generation. The Brace's family work as a very close unit with great success. Decision making is based upon experience and detail and the family have a good balance between life-style and work, which has also benefited all their employees. Although presentation to the market place on branded products requires time and money, the family see the benefit of return and opportunties to gain the rewards due to sucessful planning.

Much of the success of Brace's has been based upon it's people, training and investment.

Retaining good staff is extremely important to Brace's and to this end the company is accredited with 'Investors in People' certification. Brace's invest heavily in training programmes, regularly giving staff the opportunity to develop their potential and achieve recognised qualifications. The Brace family actively encourage a caring, compassionate and fun environment for staff to work in.

In 2004, Brace's opened a second fully automated bakery at Pen-y-fan, Crumlin to support the growing production demands at Croespenmaen bakery. Pen-y-fan boasts the state of the art machinery, which produces 6,000 loaves per hour.

In 2011, Brace's bought an established bakery site in Rogerstone, Newport, increasing our production capacity and continuing our commitment to supporting the local community.

Continued investment is high on the Brace's family agenda, with company profits being put back into the business to ensure the high standard is maintained.

Brace's are keen to support the local communities with sponsorships, donations or attending local events with Brace's dedicated 'fun team'. Details of Brace's sponsorship, showing the set criteria for applications, can be found under the Sponsorship section.

The company also works closely with schools, within Brace's distribution area, to bridge the gap between education and employment.  Our school visitor colleague attends primary schools and gives an informative presentation on 'how we bake' . Alternatively, we would be pleased to hear from primary schools interested in visiting our bakery, which would enable the children to see for themselves the bakery process.