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Brace's Culture

Brace's Bakery Limited is in its 4th generation. The Brace's family work as a very close unit with great success. Decision making is based upon experience and detail and the family have a good balance between life-style and work, which has also benefited all their employees.

Although presentation to the market place on branded products requires time and money, the family sees the benefit of return and opportunities to gain the rewards due to successful planning.

Much of the success of Brace's has been based upon its people, training and investment.

Retaining good staff is extremely important to Brace's and to this end the company Brace's invest heavily in training programmes, regularly giving staff the opportunity to develop their potential and achieve recognised qualifications. The Brace family actively encourage a caring, compassionate and fun environment for staff to work in.

In 2004, Brace's opened a second fully automated bakery at Pen-y-fan, Crumlin to support the growing production demands at Croespenmaen bakery. Pen-y-fan boasts the state of the art machinery, which produces 6,000 loaves per hour.

In 2011, Brace's bought an established bakery site in Rogerstone, Newport, increasing our production capacity and continuing our commitment to supporting the local community. Continued investment is high on the Brace's family agenda, with company profits being put back into the business to ensure the high standard is maintained.

Early 2016, Brace's closed Croespenmaen bakery, as it was running at a loss. Production of Brace's Welsh cakes has been outsourced to a Welsh supplier and fruit bread has been delisted. In making these changes the company will maintain 24/7 output of our core, high quality products at the remaining two sites.

2017 will see the reopening of Croespenmaen bakery, to support its other two bakeries following increased productivity.

Brace's are keen to support the local communities by attending local events with Brace's dedicated 'fun team'. 

The company also works closely with schools, within Brace's distribution area, to bridge the gap between education and employment. Brace's Primary School Visitor attends primary schools and gives an informative and fun presentation on 'how we bake’.