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Brace’s rewards parents of playing fields with toast instead of trophies

25 January 2016

Brace’s Bakery is championing parents who brave the elements, week after week, to support their children at sports matches by giving them the chance to warm up with tea and toast on the touchline.


To reward dedicated parents of the playing fields, Brace’s will be surprising cold, wet and windswept supporters with a hot cuppa and slice of toast throughout February, March and April.

All parents, families and clubs have to do is post on social media where and when they’ll want warming up using the hashtag #MakeMeToasty.

Scott Richardson, CEO at Brace’s Bakery, said, “I am one of those parents stood in the wind and rain every weekend watching my children play sport, so I know how miserable it can be. At Brace’s we are always looking at ways to give back to our loyal community so by going out to clubs with toast we hope to raise the spirits of loyal parents; it would certainly warm me up!”

To apply for Brace’s to make you toasty on the touchline, tweet @BracesBakery with the time, date and match venue or share on using the hashtag #MakeMeToasty.

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For further information contact:
Hollie Jones
Cowshed Communication
02920 351 505/

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