News
Brace's Toasts A Winning Partnership With Castell Howell Foods
28 October 2011
Two of Wales’ fastest-growing family food businesses have teamed up in an exciting new partnership.
Crumlin-based Brace’s Bakery Ltd, which has been baking in Wales for 109 years, has teamed up with Wales’ largest independent food wholesaler, Castell Howell Foods Ltd, which, like Brace’s, is a firmly-established family-run operation.
Brace’s is the number one seller of white bread in Wales and the South West of England, while Castell Howell serves over 4,000 customers across organisations including hospitals, hotels, restaurants, pubs, cafes and schools as well as operating its own Cash & Carry. Brace’s bread lines have now been added to the vast catalogue of products that Castell Howell offers its varied customer base.
Brace’s Sales and Marketing Director, Scott Richardson, said: “This is a very exciting agreement for us. Being family-run Welsh operations, both Brace’s Bread and Castell Howell have many shared values.
“Like Brace’s, Castell Howell is extremely proud of its Welsh roots and it is always rewarding to be given the opportunity to distribute Brace’s products more widely, especially on our home turf. This is an ideal partnership. Both companies are much loved and widely supported by the Welsh public and we’re confident that working together will prove a success.”
Carmarthenshire-based Castell Howell has become firmly established as one of the UK’s leading independent food wholesalers over the last 20 years and supplies a host of Wales’ finest food and beverage brands to their customers.
Kathryn Jones, Sales & Marketing Director at Castell Howell Foods Ltd said: “Distributing and promoting the freshest, top quality Welsh products around the country has always been one of our main priorities and it is good to be able to add Brace’s Bread to our offerings.
“Like Castell Howell, Brace’s Bakery places a huge emphasis on provenance and principality and this promises to be a mutually beneficial partnership to further establish Welsh produce on the food map.”
Picture: Kathryn Jones (Sales & Marketing Director) and Chris Dennis (Purchasing Director) at Castell Howell Foods Ltd., together with Brace’s Sales & Marketing Director, Scott Richardson.
For further information contact: Lydia Whitfield
BRACE’S BAKERY LIMITED
Tel: 01495 241400
Email: lydia.whitfield@bracesbakery.co.uk